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MADE, a volunteer non-profit organization established in 2000, focuses on advocacy for media, architecture, and design in Edmonton. Initially created to foster discourse and provide resources for the design community, MADE now emphasizes community improvement and professional development. As the design scene in Edmonton has grown, MADE has taken on a larger role, becoming the organizing body for Edmonton Design Week (EDW) since 2022. Building on the success of EDW 2022 and 2023, MADE aims to make the 2024 festival even more impactful by attracting diverse design professionals to downtown Edmonton and engaging the public to promote the significance of design in creating a vibrant community.